01$5K
Brand Strategy
Positioning that makes you impossible to ignore.
- ✕Positioning & category definition
- ✕Narrative & messaging pillars
- ✕Audience & competitor mapping
- ✕Founder story & pitch narrative
Brand strategy and positioning Creative direction Visual identity AI tools, stacks, and workflows Go-to-market
Brand Strategy · Creative Direction · AI Enablement
A brand and growth platform for early-stage startups, founders & VC firms.
We help companies at Seed, Series A and beyond sharpen their story, build investor-ready brands, and scale with AI-native creative and marketing systems.
Book a call
Across in-house and client work
Why we exist
The brand book is the old way. The new way is an AI working system.
Without positioning, it's hard to build a website that's truly distinctive. Without a visual system, every tool, hire and agency guesses. Most early-stage companies can't afford big-agency retainers, so we bring Silicon Valley's speed, taste and AI edge in a starter kit that works like a cheat code.
AI made building faster.
It also made sameness easier.
A product can launch in days. A distinctive brand still takes judgment.
We connect strategy, creative direction and practical AI workflows so your team can move quickly without looking or sounding like everyone else.
The starter kit
Three packages.
Take one, or stack all three. Fixed scope, fast turnaround, nothing over-engineered.
02$5K
Creative Direction
A visual system with taste, built to scale.
- ✕Visual identity & style guide
- ✕Typography, color & art direction
- ✕Brand system for web & decks
- ✕Prompt-ready design guidelines
03$5K
AI Enablement
The working system your team builds with.
- ✕Curated AI tool stack
- ✕Content & design workflows
- ✕Custom toolkits & templates
- ✕Team onboarding session
What we do?
Three phases.
One connected brand.
Today, everyone is launching a product in seconds with AI. What makes your product stand out in the crowded market today?
10 days sprint
Brand Strategy
- ✕Stakeholder interviews & research
- ✕Audience and competitor audit
- ✕Positioning and differentiation
- ✕Purpose, mission, vision & values
- ✕Messaging, narrative & tone of voice
- ✕Creative strategy and direction
Visual Brand System
- ✕Visual identity & creative direction
- ✕Logo and identity elements
- ✕Color, typography & layout
- ✕Photography, illustration & motion
- ✕Brand guidelines and templates
- ✕Selected launch applications
AI Enablement
- ✕Creative workflow assessment
- ✕AI tool selection and guidance
- ✕Brand knowledge & prompt kits
- ✕Repeatable content workflows
- ✕Team training and handoff
- ✕Prototype and implementation
A brand is what
people experience.
Additional fractional services
We bring the system to life across the touchpoints that matter most to your business.
Digital
Website direction, landing pages, product launches
Campaigns
Creative concepts, paid media, social and email
Brand Film
Concept, script, storyboards and creative direction
Out of Home
Billboards, transit, events and experiential concepts
Sales & Fundraising
Pitch decks, presentations and sales storytelling
Everyday Creative
Templates, guidelines and self-serve assets
What we do?
Built for people
building what’s next.
01
FOUNDERS
A clear story and a brand ready for your next stage.
02
CMOs
Creative leadership and systems for a team in motion.
03
VCs
Strategic and creative support for portfolio companies
Who it's for
Venture firms
Make brand a portfolio advantage.
We translate founder instinct into a clear narrative and brand system before new hires, agencies and channels turn one company into five different stories.
Founders
Make your company as clear as your product.
Translate technical ambition into a story customers, talent and investors understand before fragmented decisions create expensive brand debt.
CMOs
Make every expression strengthen the same brand.
Bring coherence to teams, channels and campaigns without another layer of agency management or sacrificing speed.
Clearer stories. Stronger companies. Market-ready.
About
Hande Demiral
Founder and Executive Creative Director
I have built and led brand and creative work across Adyen, Miro, ThoughtSpot, ServiceNow and Jasper.
My experience spans early stage companies, global technology brands and agency teams.
I work where business strategy becomes narrative, identity, campaigns, experiences and creative systems.
Through Series X Labs, I advise venture firms, founders and CMOs. The right mandate can be an advisory partnership or an executive leadership role.
The lab expands through a trusted network of strategists, designers, writers, directors and production partners. The team is shaped around each mandate.